Yep, I’m a fan.
Born and raised near Detroit, I grew up on “Bad Boys” basketball. Ran point in high school. 6’2”, slim with smooth handles and flashy assists. Played pickup in Flint against the “Flintstone” kids who’d go on to win NCAA titles.
Fall Sundays were for Lions football at the Silverdome. Dad’s season tickets got us up close to GOATS. Barry Sanders, Megatron, Stafford. They stacked stats and invented ways to lose. It took decades for the Bobby Lane Curse to run its course.
Wanna see some old Skybox cards? I’ve got Hoops, Upper Deck and Fleer, too. My teenage daughter (a second-gen bball junkie) still sneaks ‘em out from the storage room.
Sports, I can’t quit you.
I still hoop. 5am at The Neighborhood Club. Slower now, but earning “unc” status. Pistons season ticket holder. Section 122, row 5. Watching the rebuild in realtime. And the Lions? Not used to high expectations. Kinda weird. Kinda wonderful.
But sports isn’t just an outlet.
It taught me how to be part of something bigger. How to lead a team, take accountability, cheer for the guy playing ahead of me and lose with grace. Only to come back stronger.
Those lessons still shape how I show up every day.
That’s why I’m a fan of sports.
sports related creative
cadillac x spike lee x teddy bridgewater
Promise To Rose
While planning the reveal of the 2015 Cadillac Escalade, we heard an interview with top NFL draft prospect Teddy Bridgewater sharing a promise he’d made to his mother in third grade: if he made it to the NFL, he'd buy her a pink Escalade.
We immediately recognized the authentic, culturally resonant opportunity and helped Teddy fulfill his promise. Partnering with Bridgewater and director Spike Lee, we created a custom pink Escalade and surprised Teddy’s mother, Rose Murphy (a breast cancer survivor) on Mother's Day.
The heartfelt story resonated across sports, lifestyle and mainstream outlets including ABC’s Good Morning America and ESPN’s SportsCenter. The initiative generated around 10 million earned media impressions across nearly 870 articles and blogs.
the howe Foundation
Gordie Howe
NFT Art Auction
When the family of NHL legend Gordie Howe asked me to create digital art for charity, I set out to capture the duality of "Mr. Hockey" — the fierce competitor on the ice, and the warm, generous person off of it.
Working closely with Howe’s family, I developed “THE GENTL9MAN,” an NFT series of nine stories inspired by family memories. Auctioned in partnership with the NFL Alumni Association and the Howe Foundation, the collection helped raise funds to empower kids in sports and advance women in sports business.
The project received widespread coverage from major outlets including The Atlantic, Global News, NHL.com and The Detroit News, and was amplified by celebrity supporters Michael Bublé and Dave Coulier, reaching more than 91 million viewers and significantly boosting awareness for both causes.
nba twitter content
Pistons Social Art
Even after stepping away from Twitter (now X), my NBA fandom keeps pulling me back. I still engage in real-time conversations with other fans and players, and occasionally share my Pistons-inspired art. At its peak, my account was over 10K followers.